SCHEDULE
Note that speakers and topics are subject to change.
8:00am - 8:45am Registration & Continental Breakfast
8:45am - 10:15am Welcome & Opening Keynote
The Changing Sponsorship Landscape – What to Expect in 2026 and Beyond
Delivered by Brent Barootes
10:15am - 10:45am Networking Break 1
10:50am - 12:20pm In-depth Breakout Sessions (Block A)
Municipal Sponsorship & Developers – The Challenges and Opportunities
Delivered by James O’Conner and Ryan Mackenzie
Session TBD
12:20pm - 1:30pm Lunch Break
1:30pm - 3:00pm In-depth Breakout Sessions (Block B)
How to build a Municipal Sponsorship Program
Delivered by Scott Elliott
Session TBD
3:00pm - 3:30pm Networking Break 2
3:35pm - 4:35pm Panel Discussion
Ask Me Anything on Municipal Sponsorships
Moderator: Brent Barootes
Panelists: TBD
4:35pm - 5:00pm Wrap Up & Closing Remarks
5:00pm Reception/Evening Experience
Summit - Day 1 | Feb 24
Summit - Day 2 | Feb 25
8:00am - 8:45am Registration & Continental Breakfast
8:45am - 9:00am Welcome Back & Day 1 Recap
9:00am - 10:15am Keynote Presentation
Developing Municipal Leaders: Applying the 10-80-10 Principle
Delivered by Sunjay Nath
10:15am - 10:45am Networking Break 1
10:50am - 11:40am Breakout Sessions (Block A)
Negotiating Sponsorships: Turning Conversations into Community - Building Partnerships
Delivered by Rob Richardson
Storytelling within Sponsorships (Official Title TBD)
Delivered by Troy Beharry
The Prospecting Playbook: Using Data to Prospect and Identify your Audience (Official Title TBD)
Delivered by Jim Kalogerakos
11:50am - 12:30pm Breakout Sessions (Block B)
Selling with data: Demonstrating Your Property's Sponsorship Benefits
Delivered by Eddy Sidani
How to Manage User Groups Assets – Who Owns What?
Delivered by Brent Barootes
Session TBD
12:30pm - 1:45pm Lunch
1:45pm - 2:35pm Breakout Sessions (Block C)
Beyond the Budget: Using Sponsorships to Elevate Municipal Events
Delivered by Victoria Mahoney
Session TBD
2:35pm - 3:35pm Panel Discussion
AI/Technology within Sponsorships Panel Discussion
Moderator: TBD
Panelists: TBD
3:35pm - 3:55pm Networking Break 2
4:00pm - 5:00pm Panel Discussion
Stories from the Trenches OR the Pitfalls and High Fives of Hiring a Sponsorship Sales Agency
Moderator: TBD
Panelists: TBD
5:00pm - 5:15pm Wrap Up & Closing Remarks
5:15pm – Networking Reception