SCHEDULE

Note that speakers and topics are subject to change.

Summit - Day 1 | April 13


7:30am Doors Open

7:30am - 8:45am‍ ‍Registration & Breakfast

7:45am - 8:30am‍ ‍Closed Bonus Session exclusively for Emerging Municipal Sponsorship Professionals

Introduction to Municipal Sponsorships - Delivered by Brent Barootes

8:45am - 9:15am Welcome

Includes opening remarks from the Town of Aurora’s Mayor, Tom Mrakas

9:15am - 10:15am Opening Keynote

The Five Factors for a Successful Municipal Sponsorship Program - Delivered by Brent Barootes

10:25am - 11:25am Breakout Session Block A

Session TBD

Session TBD

Session TBD

11:30am - 12:45pm Networking Lunch – Presented by Rec Media

Includes Remarks from our Day 1 Lunch Sponsor, REC Media.

12:50pm - 2:20pm‍ ‍In depth Breakout Session

Asset Identification and Valuation: Turning Municipal Inventory into Strategic Sponsorship Value - Delivered by Chris Reed

Session TBD

Session TBD

2:30pm - 3:30pm Breakout Session (Block B)

Working with Agencies: Extending Your Sponsorship Team - Delivered by Troy Sedgwick

Session TBD

Session TBD

3:30pm - 4:00pm Networking Break

4:00pm - 5:00pm Panel Discussion

Panel Discussion TBD

Moderator: TBD

Panelists: TBD

5:00pm - 5:15pm Day 1 Wrap-Up Closing Remarks

5:30pm - 6:30pm‍ ‍Reception at the Slabtown Brewery – Hosted by the Town of Aurora

6:30pm - 8:00pm Dinner at the Slabtown Brewery

Non-Host Dinner, Delegates are responsible for their meals ‍

Summit - Day 2 | April 14


7:45am - 8:45am‍ ‍Continental Breakfast

8:45am - 9:00am‍ ‍Welcome Back & Day 1 Recap

9:00am - 10:00am Day 2 Keynote

AI & the Impact on Sponsorship and Marketing - Delivered by Carl Karamoun

10:10am - 11:10am Breakout Session (Block C)

Session TBD

Session TBD

‍ ‍Session TBD

11:20am - 12:20pm Breakout Session (Block D)

Session TBD

Session TBD

‍ ‍Session TBD

12:20pm - 1:45pm Networking Lunch

Includes remarks from the Town of Aurora’s CAO, Doug Nadorozny

Includes announcement of 2028 Summit Host Municipality

1:45pm - 3:00pm Sponsorship Lab Round Table Discussions

3:00pm - 3:30pm Networking Break

3:30pm - 4:30pm Panel Discussion

From the Other Side of the Table: A Brand's Perspective on Municipal Sponsorships

Moderator: TBD

Panelists: TBD

4:30pm – 4:45pm 2027 Summit Wrap Up

4:45pm – 6:00pm Reception – Hosted by Partnership Group – Sponsorship Specialists®