SCHEDULE
Note that speakers and topics are subject to change.
Summit - Day 1 | April 13
7:30am Doors Open
7:30am - 8:45am Registration & Breakfast
7:45am - 8:30am Closed Bonus Session exclusively for Emerging Municipal Sponsorship Professionals
Introduction to Municipal Sponsorships - Delivered by Brent Barootes
8:45am - 9:15am Welcome
Includes opening remarks from the Town of Aurora’s Mayor, Tom Mrakas
9:15am - 10:15am Opening Keynote
The Five Factors for a Successful Municipal Sponsorship Program - Delivered by Brent Barootes
10:25am - 11:25am Breakout Session Block A
Session TBD
Session TBD
Session TBD
11:30am - 12:45pm Networking Lunch – Presented by Rec Media
Includes Remarks from our Day 1 Lunch Sponsor, REC Media.
12:50pm - 2:20pm In depth Breakout Session
Asset Identification and Valuation: Turning Municipal Inventory into Strategic Sponsorship Value - Delivered by Chris Reed
Session TBD
Session TBD
2:30pm - 3:30pm Breakout Session (Block B)
Working with Agencies: Extending Your Sponsorship Team - Delivered by Troy Sedgwick
Session TBD
Session TBD
3:30pm - 4:00pm Networking Break
4:00pm - 5:00pm Panel Discussion
Panel Discussion TBD
Moderator: TBD
Panelists: TBD
5:00pm - 5:15pm Day 1 Wrap-Up Closing Remarks
5:30pm - 6:30pm Reception at the Slabtown Brewery – Hosted by the Town of Aurora
6:30pm - 8:00pm Dinner at the Slabtown Brewery
Non-Host Dinner, Delegates are responsible for their meals
Summit - Day 2 | April 14
7:45am - 8:45am Continental Breakfast
8:45am - 9:00am Welcome Back & Day 1 Recap
9:00am - 10:00am Day 2 Keynote
AI & the Impact on Sponsorship and Marketing - Delivered by Carl Karamoun
10:10am - 11:10am Breakout Session (Block C)
Session TBD
Session TBD
Session TBD
11:20am - 12:20pm Breakout Session (Block D)
Session TBD
Session TBD
Session TBD
12:20pm - 1:45pm Networking Lunch
Includes remarks from the Town of Aurora’s CAO, Doug Nadorozny
Includes announcement of 2028 Summit Host Municipality
1:45pm - 3:00pm Sponsorship Lab Round Table Discussions
3:00pm - 3:30pm Networking Break
3:30pm - 4:30pm Panel Discussion
From the Other Side of the Table: A Brand's Perspective on Municipal Sponsorships
Moderator: TBD
Panelists: TBD
4:30pm – 4:45pm 2027 Summit Wrap Up
4:45pm – 6:00pm Reception – Hosted by Partnership Group – Sponsorship Specialists®