SCHEDULE

Note that speakers and topics are subject to change.


8:00am - 8:45am Registration & Continental Breakfast

8:45am - 10:15am Welcome & Opening Keynote

The Changing Sponsorship Landscape – What to Expect in 2026 and Beyond
Delivered by Brent Barootes

10:15am - 10:45am Networking Break 1

10:50am - 12:20pm In-depth Breakout Sessions (Block A)

Municipal Sponsorship & Developers – The Challenges and Opportunities
Delivered by James O’Conner and Ryan Mackenzie

Session TBD

12:20pm - 1:30pm Lunch Break

1:30pm - 3:00pm In-depth Breakout Sessions (Block B)

How to build a Municipal Sponsorship Program
Delivered by Scott Elliott

Session TBD

3:00pm - 3:30pm Networking Break 2

3:35pm - 4:35pm Panel Discussion

Ask Me Anything on Municipal Sponsorships
Moderator: Brent Barootes
Panelists: TBD

4:35pm - 5:00pm Wrap Up & Closing Remarks

5:00pm Reception/Evening Experience

Summit - Day 1 | Feb 24

Summit - Day 2 | Feb 25


8:00am - 8:45am Registration & Continental Breakfast

8:45am - 9:00am Welcome Back & Day 1 Recap

9:00am - 10:15am Keynote Presentation

Developing Municipal Leaders: Applying the 10-80-10 Principle
Delivered by Sunjay Nath

10:15am - 10:45am Networking Break 1

10:50am - 11:40am Breakout Sessions (Block A)

Negotiating Sponsorships: Turning Conversations into Community - Building Partnerships
Delivered by Rob Richardson

Storytelling within Sponsorships (Official Title TBD)
Delivered by Troy Beharry

The Prospecting Playbook: Using Data to Prospect and Identify your Audience (Official Title TBD)
Delivered by Jim Kalogerakos

11:50am - 12:30pm Breakout Sessions (Block B)

Selling with data: Demonstrating Your Property's Sponsorship Benefits
Delivered by Eddy Sidani

How to Manage User Groups Assets – Who Owns What?
Delivered by Brent Barootes

Session TBD

12:30pm - 1:45pm Lunch

1:45pm - 2:35pm Breakout Sessions (Block C)

Beyond the Budget: Using Sponsorships to Elevate Municipal Events
Delivered by Victoria Mahoney

Session TBD

2:35pm - 3:35pm Panel Discussion

AI/Technology within Sponsorships Panel Discussion
Moderator: TBD
Panelists: TBD

3:35pm - 3:55pm Networking Break 2

4:00pm - 5:00pm Panel Discussion

Stories from the Trenches OR the Pitfalls and High Fives of Hiring a Sponsorship Sales Agency
Moderator: TBD
Panelists: TBD

5:00pm - 5:15pm Wrap Up & Closing Remarks

5:15pm – Networking Reception