Panel Discussions

The following are descriptions for our panel discussions.

Building a Comprehensive Sponsorship Marketing Asset Inventory

Speaker: Meghan Hollet

Learn how to identify your municipal sponsorship assets and how to build a proper inventory list

Meghan will demonstrate how to identify sponsorship assets that can be sold within your municipality and how to create an inventory list to keep track of what assets are available to be sold. She will teach you how to identify assets across municipal facilities, programs, and events. She will also discuss identifying marketing and communications assets such as social media. To top all of this off, the session will create a case study from the venue itself.

Negotiating Sponsorships

Speaker: Judy Haber

In this highly interactive session, Judy will use recent case studies to describe how best to go about the business of negotiating and selling sponsorships and naming rights

This in-depth educational session is dedicated to mastering the art of negotiating sponsorships within the municipal sector. This session is designed for municipal professionals seeking to enhance their negotiation skills and secure impactful sponsorship deals which will ultimately generate more revenue for their municipality. Learn from industry experts as they share practical tips, real-world case studies, and best practices for negotiating with corporate partners. Discover how to effectively leverage your municipality’s unique assets, navigate the negotiation phase, and build long-term mutually beneficial relationships with sponsors.

How to Build a Strategy for Success for a Municipal Sponsorship Program

Speaker: Lee Ann Waines

This session is designed for municipal professionals looking to refine their sponsorship strategy and elevate their municipality’s sponsorship programs to new heights

Join us for an engaging session where we delve into the details of building a successful corporate sponsorship / partnership program in your municipality for buildings, rooms, events and programs. It is important to understand the holistic wide array of revenue opportunities around sponsorship and partnership in your municipality… sponsorship associated with programming, events like your Canada Day or Santa Claus parade or major festival as well as naming rights of buildings or internal properties within buildings of facilities.

In this presentation, we will step back, before you begin Asset Identification and Asset Valuations, to focus on the bigger picture. You’ll learn about the importance of community consultation, partnership criteria, and consideration of the mutual benefits that sponsorships and naming rights can bring to your municipality.

Key takeaways from this session include:

  • How to manage your risks:

    • How to engage your community and build support for a sponsorship and naming rights initiative.

    • Understanding why establishing partnership criteria is important.

    • Dealing with professional partners.

  • Sales approaches that can help you attract and secure sponsorships.

  • The various advantages, both tangible and intangible, that sponsorships of events, programming, and experiences as well as naming rights can offer to both parties.

This session is designed to provide you with practical insights and tools to help you navigate the complexities of sponsorships and safely consider augmenting revenue for your community.