From Their Side of the Table: The Sponsor’s Perspective (Brand Side Perspective Panel Discussion)

While this Summit is municipally focused, this session flips the lens and puts attendees directly in the shoes of corporate sponsors. Moderated by Brent Barootes, this panel brings together brand leaders from Culligan Water Canada, Slush Puppie Canada, and INVISTA to share candid insights into how sponsors evaluate, select, and manage municipal partnerships.

 Panelists will discuss what truly matters to brands when working with municipalities — from what makes a sponsorship proposal stand out, to how value, alignment, and community impact are measured internally. Attendees will gain practical, behind-the-scenes insight into sponsor expectations around activation, recognition, reporting, exclusivity, and relationship management. This session is designed to help municipalities better understand sponsor motivations, improve their approach to selling and servicing partnerships, and ultimately build stronger, more sustainable brand relationships.

Moderated By: Brent Barootes

Panelists: Jean-Rock Beaudoin, Tom Kekewich and David Dempster